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About Us







Our story

Started in 2009, The Tinsel Rack (TTR) is a Singapore-based fashion label helmed by sister duo, Joyce and Jolene. We aspire to create timeless apparel without compromising on quality and wearability.

Choosing between comfort and style will never be an issue at TTR because we take pride both in what we do and what we provide. Feeling good in their own skin while comfortably dressed in TTR is what we desire for our customers: always ready to enjoy the little things and tender moments in their daily lives.

Meanwhile, behind the scenes is a vibrant and energetic team that constantly dishes out novel ideas and concepts. Our spontaneity and intention to evolve allow us to always be on the go with creative, refreshing ways to engage our customers, whether online or offline. We are in the clothes business but making it fun is part of our equation.

Our designs

Our apparel design team ensures a wide offering of essentials and classic wardrobe pieces throughout the year. We continually explore different fabrics and create in-house prints to bring out the best apparel designs for each season.

Our collections are exclusively manufactured and tailored to our founders' stringent requirements. Production in our factory is approved only after multiple rounds of sampling to ensure the quality and make of each design that we put out.

Over the past ten years, our commitment to quality has remained constant, and we aim to keep moving forward in a positive and upbeat direction.

Our stores

Jewel Changi Airport #B1-256
11AM – 9.30PM daily

Tampines One #02-32
11AM – 9.30PM daily

Orchard Gateway #02-17A
11AM – 9.30PM daily

Work With Us

If you'd like to work together, drop us an email at